Biz Academy
From Your Brand to Your Bottom line
Presented by Christine Madsen & Laura Pierson
MAD 4 MARKETING
This 6 month series features engaging speakers from various corporations about topics that offer educational development opportunities for local businesses of all sizes. |
Often overlooked in a hurry to "go to market", a company's brand tells their story, good or bad. Learn how to ensure your brand is strong and sending the right message. In addition to a strong brand, it is critical to have a strong strategic plan in place and a way to measure success. Today's digital landscape gives us more ways to reach our audience and the metrics to know how we're doing. That’s the Bottom Line. |