YOUR STORY CAN GO VIRAL! Presented by: T. McDonald Each person, each business and each brand has a story to share. Who is the person behind the brand and why are they worth talking about? Your story can go viral “IF” you understand how to craft your narrative, how to connect with the right audience and how to gain the attention of the right media outlets. After this talk, you will leave with valuable tips and tools to make your story go viral! The mission of the American Business Women’s Association is to bring together businesswomen of diverse occupations and to provide opportunities for them to help themselves and others grow personally and professionally through leadership, education, networking support, and national recognition.